Oskamp, S., & Schultz, P. W. (1998). Applied social psychology (2nd ed.). Upper Saddle River, NJ: Prentice Hall.

Overview

Methods of Obtaining Knowledge

Areas of Application

Achieving Social Change

I. Overview

1. Applying Social Psychology — Typical Features, Roles, and Problems.

2. Theories in Applied Social Psychology.

II. Methods of Obtaining Knowledge

3. Survey Research — The Quality of Life, and Sexuality.

4. Experiments — Soliciting Donations.

5. Correlational Research — Leadership.

6. Quasi-Experimental Studies — Effects of Television.

7. Evaluation Research — Drug Prevention Programs.

III. Areas of Application

8. Educational Settings — Intergroup Relations and Learning.

9. Diversity Issues — Gender and Ethnicity.

10. Organizational Settings — Job Satisfaction.

11. Environmental Issues — Energy and Resource Conservation.

12. Health and Health Care — Smoking.

13. Mass Communication — Media Content and Effects.

14. Consumer Issues — Advertising.

15. Legal Issues — Research on the Legal System.

IV. Achieving Social Change

16. Activism for Social Change.

17. Influencing Public Policy.