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1. Applied Social Psychology: An Introduction,
Stanley W. Sadava
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Historical Background.
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Action Research. Post Lewin Action and Reaction.
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Applying Social Psychology. Practical Theory. Applied Social Psychology
Today.
2. Research Methods in Applied Social Psychology:
Donald R. McCreary
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Identifying Research Goals. Defining Variables. Selecting a Research Method.
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Experimental Designs. Correlational Designs. Quasi-experimental Designs.
Qualitative Methods. Avoiding Mono-method Bias.
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Ethical Considerations. Practical Considerations. Data Analysis.
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Descriptive Statistics. Inferential Statistics.
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Research Limitations.
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Practical Significance. Generalizability.
3. The Contribution of Surveys to Applied Social Psychology:
Michael King
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Characteristics of a Survey. A Brief History of the Survey Method. What
Makes a Good Survey? Survey Mode. Wording, Format, and Context.
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Question Wording. Question Format. Question Context.
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Sample Selection Procedures. Survey Implementation. Estimating Survey
Accuracy. Ethical Issues in the Use of Surveys. Conclusions and
Implications.
4. Program Evaluation:
S. Mark Pancer
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Programs and Program Evaluation. Purposes of Evaluation. Approaches to
Evaluation.
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The Stakeholder Approach. Utilization-focused Evaluation. Quantitative vs.
Qualitative Approaches. Formative and Summative Evaluation. The
Developmental Stage Approach to Evaluation.
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Assessing the Need for Programs.
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Indicator Approaches. Survey Approaches. Community Impressions Approaches.
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Assessing a Program's Evaluability.
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Program Goals. Program Activities. Program Logic or Theory.
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Assessing a Program's Processes and Services.
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Management Information Systems. Process Evaluation and Quality Assurance.
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Assessing Program Outcomes.
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The Quantitative Approach. Qualitative Approaches. Quantitative or
Qualitative?
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Assessing Program Costs in Relation to Program.
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Outcomes. Cost-benefit Analysis. Cost-effectiveness Analysis.
5. Social Psychology of Health Care:
Stanley W. Sadava
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Etiology and Recovery.
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Life Expectancy, Health and Gender. Stress and Social Support.
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The Sick Role. Life-threatening Illness. Personal Control and Health Care.
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Reality and Beliefs in Control. Technology and Control.
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Communication and Adherence to Medical.
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Recommendations. Physician-patient Interaction. Compliance with Medical
Regimens.
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Changing Medical Practice.
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The Physician-patient Interaction. Models of Physician-patient Interaction.
Financial Incentives.
6. Social Psychology and Aging:
Michael Ziegler
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Applying Social Psychology to Gerontology.
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Natural Experiments.
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The Issues of Bias are Issues of Aging.
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Ageism in Psychology. How Serious is Ageism? The Impact of Negative
Stereotypes on Memory. Discrimination. Overall Attitudes Toward the Elderly.
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Gender Issues are Also Issues of Aging. Issues of Health Psychology are
Issues of Aging.
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Vulnerability and Control. Stress.
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Issues of Environmental Psychology are Issues of Aging. The Methodological
Issues of Developmental Psychology are the Methodological Issues of Aging.
Conclusions and Implications.
7. Social Psychology and Mental Health:
James Alcock
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Definition of Mental Illness. Mental Health Problems and Cross- cultural
Factors. Psychosocial Stress and Mental Health. Psychotherapy as a Social
Psychological Event.
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Interpersonal Influence Model. Social Exchange Theory.
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Social Psychological Factors Relevant to an Understanding of Psychological
Problems.
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Social Perception and Social Cognition. Attribution Theory. Communication.
Conflict and Conflict Resolution.
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Application of Social Psychological Knowledge to Specific Clinical Problems.
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Low Self-esteem. Depression. Panic Attacks. Shyness. Loneliness. Hostility
and Aggression. Chronic Pain and Disability. Relationship Problems.
8. Social Psychology and the Forensic Interview:
Stephen Moston
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Defining Suggestibility. The Testimony of Children.
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Issues of Validity in Eyewitness Research.
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False Memories. False Confessions. The Process of Suggestion.
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The Credibility of the Interviewer. Expectations and Self-fulfilling
Prophecies. Social Isolation. Interviewing Techniques.
9. Social Psychology in the Courtroom:
Jeffrey E. Pfeifer
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The Integration of Law and Psychology. Change of Venue.
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Future Research.
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Jury Size.
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Empirical Evidence Cited in Williams. Empirical Evidence Cited in Colgrave.
Cases Since Williams and Colgrave. Future Research.
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Jury Composition and Selection.
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The Venire. Voir Dire and the Role of Scientific Jury Selection. Future
Research.
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Extra-evidential Factors and Juror Bias.
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Defendant and Victim Race. Socioeconomic Status. Future Research.
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Expert Evidence.
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The Appropriateness of Expert Testimony. The Role of Expert Witnesses.
Future Research.
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Jury Instructions.
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Jury Nullification. Instruction Comprehension. Timing of Instructions.
Future Research.
10. Consumer Behavior:
Nancy D. Rhodes
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The Emphasis on Persuasion. The Message Processing Approach.
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The Role of Attention. The Role of Comprehension.
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The Elaboration Likelihood Model.
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Source Effects. Recipient Characteristics.
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Do Attitudes Predict Behavior?
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Levels of Specificity. The Theory of Reasoned Action. Habits. Impulse
Purchases.
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Social Influences on Consumer Behavior. Methodological Concerns.
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Research in Academic Settings. Research in Applied Settings.
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Consumer Research and Social Policy.
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Fairness in Advertising. Protection of Children.
11. Media Influences:
Donald R. McCreary
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Introduction. Displacement Theory.
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Correlational Studies. Quasi-experimental Studies.
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Content Effects.
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Social Learning Theory and Priming: The Case of Violence. Cultivation
Hypothesis: The Case of Gender Stereotypes.
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Future Directions for Media Influence Research.
12. Environmental Social Psychology:
William O. Dwyer, Bryan E. Porter, Frank C. Leeming, and Diana P. Oliver
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The New Environmental Psychology. What Applied Social Psychology Brings to
Saving the Environment. Overview of the Behavioral Approach to Environmental
Problems.
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Stage 1: Diagnosis of Environmental Problems. Stage 2: Development of Causal
Hypotheses. Stage 3: Development of Intervention Strategies. Stages 4 and 5:
Implementation and Evaluation of Interventions.
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Using the Behavioral Approach to Address Environmental Problems.
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Taxonomy of Behavior-change Strategies. Relative Effectiveness of
Techniques. Research Trends in Environmental Behavioral Interventions.
Beating the Social Traps. Potential Combination of Behavioral Interventions
and "Behavioral Marketing".
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Psychologists' Future in Protecting Environmental Quality.
13. Conflict and Conflict Management:
Loraleigh Keashly
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Some Propositions About Conflict.
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What is Conflict?. The Interactive Nature of Conflict. The Social Context of
Conflict: Group And Intergroup Influences.
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Conflict Management.
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Interpersonal Skills Training. Third Party Intervention.
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Methodological Concerns. Implications for Future Research and Policy.
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Research. Policy.
14. Organizational Leadership:
Roya Ayman
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Leadership and the Psychological Disciplines. Approaches to the Study of
Leadership.
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The Trait Approach. The Behavioral Approaches. The Contingency Approaches.
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Social Cognitive Approach to Leadership.
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Diversity and Leadership. Power and Leadership.
15. Applied Gender Issues:
Karen Korabik
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What is Gender? Separate Gender Roles. Stereotypes and Schemas. Prejudice
and Discrimination.
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Attributions. Perceptual Biases. Double Standards. Consequences of Gender
Bias.
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Culture and Identity. Salience and Social Isolation. Methodological
Concerns.
16. Applied Social Psychology Today and Tomorrow:
Stuart Oskamp
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A Look Back and Ahead.
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Graduate Training.
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Use of Social Research in Public Policy. Important Domains of Applied
Activities.
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International Affairs. Environmental Issues. Mass Media of Communication.
Legal Issues. Educational Issues. Family Relationships. Health Psychology.
Organizational Behavior.
Consumer
Psychology.
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